Marketing Literature review Example | Topics and Well Written Essays - 1000 words

Marketing - Literature review Example With social media, an organization is able to easily use features available in social media to create eye capturing g adverts and applications that would help consumers make their shopping decisions. For instance, the probability of a young person to access a social media site is high on daily basis as compared to the probability to access an advert from another source. Additionally, the features in social media such as creation of organizational pages make it easier for an organization to effectively market its products (Hargadon & Douglas, 2001). Muntinga, Moorman & Smit (2011) argue that when consumers make shopping decisions, they base their decisions on customer service and approach an organization uses. The authors further point out that the fast a n advert captures the eye of a consumer the higher probability of a consumer has in choosing the organization for a shopping option (Buchanan & Gilles, 1990). The same sentiments are supported by Carrol & Reichheld (1992) who point o ut that the relationship between a consumer’s decision making process and choosing a shopping destination greatly depends on the presentation of an advertisement or knowledge of an organization. Once a consumer seeks to make a shopping decision, they need to make the decision in the least time possible. An organization should ensure that they produce a short but concise advert and use the most suitable medium to display the advert. On social media, these needs are easily addressed. The social media is an interesting medium, which captures the attention of the consumer, and a customer is likely to spend more time in the social media. This gives an organization’s marketing approach to gain more audience and enough time to influence the shopping decision making of a consumer (Kim, Mattila & Baloglu, 2011). The results of this argument have been outstanding as many organizations in the globe have social media pages. This is regardless of their size and significance in the corporate market. Cambria et.al (2011) also argue that the demand to use shopping media to provide shopping options for consumers has been on the rise since its initiation. Cambria et.al (2011) focuses on Apple Company and their utilization of the social media for marketing purposes: the organization has an outstanding social media response. Additionally, most consumers using their services and interested in their products use their social media contact information to acquire the required information on the products (Kim, Mattila & Baloglu, 2011). The organization has also increased their sensitivity in handling and responding to their social media handles. Wenger (2000) analyses the effects of the entry of the social media in the marketing industry. Prior to the introduction of the social media, consumers had to rely on physical rather than digital shopping methods. This was tiring and time consuming as they had to access organization at their centers of operation. With the introdu ction of the social media this has changed: consumers can now be able to access web pages, blogs and social media sites such as Facebook and Twitter to access shopping options. This is easier; less tiring ad does not require a

Discuss the history of the oil industry in the Middle East, including Essay

Discuss the history of the oil industry in the Middle East, including North Africa - Essay Example The production capacity between these two sides is looked into details to give a precise account of the history of oil production. Analysis Oil deposits were discovered in the Middle East and were collected for a variety of uses; by then there was no venture of exploitation for commercial purpose. This was the period of 18th century and the petroleum found was used as a new source of fuel. Oil exploitation for commercial purposes started officially in the 19th century. It was discovered that the Middle East had great oil reserves and, therefore, this impacted the decision of oil exploitation (Beltran, 234-239). When it was noted that Persia had oil deposits, the British business man called D’Arcy William asked the Persian government to grant him a concession to be able to explore oil in the country. They agreed at sharing the profit from the oil that would be extracted and share at a given percentage. He started officially extracting oil and making great sales within the perio d but along the way he ran bankrupt and, therefore, sorted assistance from the British government. During that period, around 1905, a British company named Burmah Oil was the only one operating in that region and was in a stable condition and able to ran the exploitation processes efficiently. Therefore the British government pressurized the company to give William the necessary assistance that he required to continue with the extraction processes so as to avoid a situation where he could have sold it another state or company. The company accepted the offer and several ventures were made to exploit the oil deposits. After 1905, several advances were conducted within the Middle East and large amounts of oil deposits were discovered. These lead to an increase in the percentage of oil production within the Middle East. Oil was further discovered in the areas of Arabia, peninsula Caspian Sea, Iraq and Kuwait. Till this period, the exploitation and extraction were only done by the compan ies and the countries only received concessions. These means that the countries were receiving so much less of the actual produce profit. The problem arose to the fact that the money received from the share profit of the oil extraction was poorly used by the corrupt members of government. The end result was that the whole nation was not benefiting from the oil extraction projects, but only the elite members of the country. These led to backward growth of the economy of the countries. Take, for example, Venezuela: it was faced by extreme corruption and overexploitation of the only resource that was supposed to support the whole country which led to the crumbling of the economy. Within the Middle East, politics started taking tall and affecting oil exploitation. Another problem arose at the start of the World War II where oil deposits were being bombed to cripple the energy sector of the army. The U.S and Europe which was producing plenty of petroleum decided to fuel its allies in the war, which created a big problem to the Middle East. The Muslims were unable to concentrate in the production of oil and the U.S found a chance to control the oil exploitation (Cook, 56-76). A report that was conducted by the team of DeGoyler reported to the state department that Saud Arabia was sitting on oil deposits worth 20 billion dollars. The real estimate of oil